Linkedin Case Study

Client Overview (Industry + Goals)

A nationwide fleet logistics company wanted to build brand authority and visibility on LinkedIn to support B2B partnerships and lead generation. Prior to our engagement, their content was inconsistent, lacked strategic direction, and generated minimal engagement.

Challenges

  • Inconsistent posting cadence and unclear brand voice

  • Little to no engagement or reach on existing posts

  • No cohesive strategy for audience targeting or growth

  • Internal team had no bandwidth to manage or scale content

Our Approach

  • Audited their existing LinkedIn presence and industry competitors

  • Built a 90-day LinkedIn content calendar aligned with business goals

  • Created a mix of thought leadership, behind-the-scenes, and operational credibility content

  • Optimized posting times and formats (single posts, carousels, graphics, polls)

  • Integrated brand voice across all posts while keeping tone approachable and credible

  • Used clear CTAs to drive connection requests, inbound messages, and external clicks

Key Results (within 60 days)

  • 242% increase in total post impressions

  • 575% increase in post reactions

  • 4x increase in post comments

  • 2x increase in company page followers

  • Consistent engagement from key industry stakeholders

  • Sales team reported easier outbound conversations due to heightened brand visibility

Tools Used

  • LinkedIn Analytics

  • Canva (for branded graphics and carousels)

  • Google Sheets (content calendar + copy approval process)

What Made It Work

  • Sharp focus on storytelling around logistics pain points and daily operations

  • Strategic formatting for algorithm-friendly content (e.g., short paragraphs, hooks, carousels)

  • A brand voice that blended professional credibility with industry relatability

  • A simple workflow that allowed the internal team to review, approve, and stay aligned without heavy lift